Keep the big vision in sight.

14 August, 2019

Keep the big vision in sight.

A big vision will take you far. I put this tip first because when things go wrong on the path to your success, and they will, keeping the big vision in mind will enable you to steer your way back to a successful course. It may not always be the course you imagined, but your big vision becomes your north star, which in turn helps you navigate and orient yourself through the darkness.


Be Selective About What You Share

11 July, 2019

Be Selective About What You Share

When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:

  • Relevant to your audience
  • Helpful
  • Entertaining

One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality.

Strive to share the best content, not just what’s immediately available.

One way to have a steady supply of fresh content is to create a list of sites in your industry or niche that are known to publish high quality content. Add them to an RSS reader like Feedly. Then you’ll have a dashboard full of the latest posts from sites you trust and know have relevant content that you can confidently share with your followers.


Post Post Post

11 July, 2019

Post Post Post

Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.

You should outline:

  • How often you plan to publish on each social media channel
  • What type of content you plan to publish
  • Social media outreach publishing schedule (reaching out to influencers via social media)

Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.


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