What is SEO?

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01 October, 2019 By Richard Ruhl

SEO stands for search engine optimization, which helps your page rank higher on Google and other search engines to drive more traffic to your site.

You can design and develop your pages based on what search engines look for in a website, which changes as technology trends continue to evolve. And if you haven’t done so already, you can adjust your web presence to make sure it's useful and informative.

But SEO hasn't always been this way. In the early days of the internet, Google ranked sites by how many times each site used a particular keyword. This led to a practice known as "keyword stuffing," and it meant that even high-quality sites could easily get buried. Now Google prioritizes quality over keyword density.

If you have a website, that’s good news, because you can invest time and talent to create a site that makes you more likely to rank highly.

To learn how, you need to understand how search engines work. We'll use Google as an example because it powers the most searches in the world.

Written by

Richard Ruhl


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