Identify Your Goals

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13 December, 2019 By Richard Ruhl

It’s a smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream.

Use the SMART goal setting strategy to create the foundation for successful social media marketing.

  • Specific. Vague goals like “get more business” doesn’t help companies pinpoint their objective and create measures of success. Goals must nail down exactly what is expected of the initiative.
  • Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
  • Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
  • Relevant. A social media marketing goal needs to tie in to marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
  • Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals that each have their own deadline.

Written by

Richard Ruhl


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