Craft your social media content carefullyBookmark this
Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.
Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.
Here are some examples:
- LinkedIn – A professional network that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform.
- Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment related content. While Facebook Pages struggle to perform, Facebook Groups can be a great way of connecting with your ideal audience.
- Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.
- Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog.