Craft your social media content carefully

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02 December, 2019 By Richard Ruhl

Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.

Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.

Here are some examples:

  • LinkedIn – A professional network that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform.
  • Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment related content. While Facebook Pages struggle to perform, Facebook Groups can be a great way of connecting with your ideal audience.
  • Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.
  • Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog.

Written by

Richard Ruhl


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